Rocksmith Tokyo is Japanese street couture blended with New York City swagger. The ultimate Mixtape of classic and futuristic cuts, fabrics, music styles and attitudes. After the birth of the brand in 2002 on the Tokyo club circuit, The Life Entertainment partnered up with NYC based Kilo International to take the goods worldwide. Today you can find Rocksmith at select retailers around the globe.
First and foremost I want to give a shout out to the big homie Joshua Johnson (@hiphopbook), Director of Marketing for Rocksmith Tokyo in NYC who extended an invite to the event. Unfortunately, I couldn't not make it to NYC on Friday but I'm sure the even was a success. As a fashion line, Rocksmith is the hottest new brand on the Hip Hop scene. With endorsement and promotion from new artists like Wiz Khalifa, Big K.R.I.T., Mac Miller, Cyhi The Prynce and others, Rocksmith is truly the clothing line that is representative of this new era in Hip Hop. Not only are the clothes hot but the marketing and strategic execution of the brand is truly genius.
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