Premier league footballer Ashley Cole & Jay-Z have announced plans to open a new restaurant and bar in London next year.The project entitled ’40/40 London’ will have a modern American-themed menu at a location yet to be decided. The team said that three potential sites are currently consideration and a decision is expected to be made in August.
The 40/40 London will give first option on jobs to talented, long-term unemployed young people. And each month a percentage of profits from the project will go to local youth charities for music and sport projects in deprived communities.
Cole said: “I am delighted to be working with Jay-Z I have grown up listening to his music and now to be doing business with him is amazing and the projects we do will be delivering much needed funds back into sport and music on a local community level as well as helping talented young people get back to work.”
40/40 Partner Juan Perez added: “The partnership of Ashley and Jay-Z along with our entire 40/40 Club team is the ideal fit for bringing our brand to London. The 40/40 Club is not only a brand, but a lifestyle that suits the nightlife and sports world and that makes it a perfect fit for London.”
The 40/40 Club, located at 6 West 25th Street in New York, has been open for nine years.
NVA Entertainment Group (NVA) brokered the multi-million pound deal that will see Cole and Jay-Z work together on a number of new ventures. NVA has a high profile track-record in sport and entertainment working with the likes of John Terry, Robinho, Usain Bolt and Antonio Valencia.
-Eat Out Magazine
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