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Monday, January 17, 2011

Hip Hop History: Eminem Signs Slaughterhouse & Yelawolf (January 9th-15th)


Damn talk about lyrical heavyweights! In my opinion this is the most lyrical group/label since Wu-Tang (no pun intended lol) but the crazy part of it is, there’s two white MC’s! Yeah, not one but TWO white MC’s! Obviously when you hear white MC the first name that comes to your head is VANILLA ICE, haha sike. Eminem is arguably top 5 MCs of all-time and it wouldn’t matter if he was Asian, the way the man can rap is legendary! Don’t get me wrong it’s a major move that Em has signed Slaughterhouse but the real Hip Hop History here is that the best white MC of all-time signing the best white MC since. From a marketing standpoint, its genius because Em’s fans are automatically going to embrace Yelawolf and it is the most promising position he could be in as a Hip Hop artist but honestly those are big shoes to fill. I haven’t heard any music from Yelawolf but his persona and look will have to be changed in my opinion. I don’t think the country bumkin’ haircut and the dirty look well go over well with the true Hip Hop or Pop crowd. The question is  can he have a career like Em’s or more like Bubba Sparks, either way there is one thing that’s for sure white boy can rap! Check Yelawolf in the 2010 BET  Cypher  below and Em’s words on signing Slaughterhouse and Yelawolf. This is definitely the first time ever in Hip Hop that this has happened and that’s why it deserves an #MYOL Hip Hop History spotlight!

“Yelawolf and Slaughterhouse, it’s kinda phase two of Shady,” says Eminem. “It’s the new generation of Shady Records and as we’re trying to rebuild our label, it’s exciting for hip-hop and with all of these forces coming together and with what everybody’s capable of on the mic, it’s gonna be fun.”

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