In the same week that Lebron James and The Miami Heat clinch the #2 seed in the 2011 NBA Playoffs, Audemar announces that Lebron will be its global brand ambassador. I am a fan of Lebron on the court but I am a bigger fan of Lebron when it comes to being an entrepreneur. With this move he's become my favorite entrepreneur with #2 - 50 Cent and #3 - Jay-Z right behind him. Although Lebron is a great basketball player and Audemar's are amazing watches the venture includes phiilanthropic efforts across the world and that is what's most important and very impressive.
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